Meme attraction

Meme Attraction is a dating app built around a user-made quiz comprised of questions that are subjectively significant to the user. Ultimately, the quiz is a surrogate for conversation. It invites quiz-takers to informally get to know the quiz-maker in a way that’s emergent rather than didactic: the maker shows, rather than tells, their personality, and the taker learns about the maker in a more organically-unfolding way. Ideally this mitigates the risk of over-curation. This “conversation” is the first interaction two users will have with one another, and by the end of it the profile-viewer will probably have a good idea of whether or not–on an interpersonal level–they’re interested in the profile-maker.

Client

personal project

Collaborators

Karina Hernandez

Year

2021

Services

design research, ideation, interaction design, mobile application, service design, UX

PROBLEM SPACE

PROBLEM STATEMENT

When the user’s ultimate objective is to have casual hookups and short-term, low-stakes relationships, issues like the ones described above might not be a big problem. But for the user whose ultimate goal is to find a love match, falling into any of these pitfalls can be a demoralizing experience.

How can a dating app’s IX/UX better support these types of users?

JULIA ECHEVARRIA

DESIGN + COMMUNICATIONS

Meme attraction

PROBLEM SPACE

PROBLEM STATEMENT

PROPOSAL

PITFALLS