DESIGN + COMMUNICATIONS
Wunder community introduction feature
This is an experiment I designed for the Wunder app by Understood. Wunder is a community app for parents and caregivers of children who learn and think differently (LTD). The primary goal of the design brief was to increase engagement with a (pre-existing) module in which users post self-introductions to the community; the product achieved this with a lift of 159%.
Client
Wunder for U.org
Collaborators
Courtney Eu and Ray Lou, product managers
Hilla Katki, design supervisor
Year
2022
Services
interaction design, mobile application, service design, UX
OBJECTIVE
Get Wunder users to post a self-introduction within the first week of joining the app.
Get Wunder users to connect with other users.
OUTCOME
Users in the experiment group...
posted introductions 159% more than users in the control group.
commented on posts 59% more than users in the control group.
reacted to posts 46% more than users in the control group.
HYPOTHESES
Users who know other users in the community are more likely to engage with content.
Building familiarity between users will foster community engagement overall.
People need to be incentivized to read blocks of text.
Users will be motivated to interact with each other if they can recognize commonality quickly.
PROPOSAL
1. Gather biographical details in onboarding (modify and add to current onboarding architecture to facilitate this).
2. Invite user to post a self-introduction at the conclusion of onboarding.
3. Display this post as a two-tiered information hierarchy, wherein a “distant read” incentivizes a “close read.”
